Busy's Blog

Believe it or not, Asher Roth hadn’t released a song professionally before his first mixtape, the DJ Drama and Don Cannon-helmed, The Greenhouse Effect, hit the streets June 13. A month and a half later, Roth is drawing Eminem comparisons and fueling his fast-growing buzz via freestyles and YouTube clips alongside A-list stars like Akon and Ludacris. And to think Universal, parent company to Roth’s recording home SRC, didn’t know Roth was signed until recently.

Apologetically silly, AR manages to sprinkle political opinions, battle-ready verses and hilarious quips throughout Effect. Interestingly, in Roth, hip-hop’s buying public finally has a voice: an upper middle class suburban kid who is more frat boy than dope boy. XXLmag.com caught up with the Atlanta transplant to discuss his upbringing, being passed up by Jay-Z, and catering to the black audience. Click HERE to read the entire interview feature from XXLmag.com!